Safecap Investments Limited, through the markets.com trading platform, is an online Forex and CFD Broker. It is regulated under CySEC and is registered with the FCA and other EEA financial licensing bodies to offer investment services across Europe. It also offers its services to a number of other jurisdictions including in South Africa.
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History
Markets.com began as GFC Markets and rebranded in 2010 as 'Markets.com' - this was done after a merger of GFC Markets' owner Safecap Investments Limited and TradeFX, a developer of software solutions for Forex and CFD operators. In 2015, Playtech fully acquired TradeFX and thus Markets.com for the sum of EUR458m.
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Services
Markets.com offers web-based and mobile trading with leverage up to 1:300 available to clients. Clients of Markets.com are able to trade on the proprietary Markets.com platform. Users of the platform benefit from 24/5 support and assistance in multiple languages.
Partnership with Arsenal FC
In 2014, Markets.com entered into a partnership with Arsenal FC as the football club's official forex and CFD trading partner.
The partnership with Arsenal FC was made in partly order to access the club's extensive digital channels.
As part of the partnership, Markets.com has provided 'Matchday Experiences' for competition winners. In 2015, an online advertisement was created to promote the partnership starring Mesut Özil and Olivier Giroud.
Employee re-structuring
In the early months on 2016, Markets Ltd as part of its strategy of shifting towards automated sales and retention channels, restructured its operations and laid off a large number of its workforce, including the vast majority of its sales and retention divisions. In the same year, Markets Ltd also decided to sell TopOption, the binary option brand of the company.
The shift to automated sales and retention channels is part of the strategy of the new leadership of Markets Ltd and Safecap to implement the highest standards of regulatory conduct required by CySEC and ESMA.
Internally, for regulatory and compliance reasons, the company has been referring to increasing transparency and automation, and has set the goal of being recognised as a world class financial services firm through continuous adherence to the highest regulatory standards.
Regulation, protection
The company is regulated by Cyprus Securities and Exchange Commission and the Financial Stability Board. As a result, the covered amount cannot exceed EUR20,000.
References
Source of article : Wikipedia
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